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Emma Chih

User, Product and Profits

Projects Overview

Product Design Showcases at Sporty Group

This portfolio highlights my dedication to designing cohesive, user-centered experiences that deliver genuine value to customers and partners during my four years at Sporty Group. 

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Revitalizing Multi-Maker 

Multi-Maker is a feature that allows users to combine multiple bets or selections into a single wager. By revitalizing this feature, we reduced the bet rejection rate by 20%. 

Case Study

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Case Study

Building a Social Network to Enhance Engagement and Growth

Enable users to connect and interact through Booking Codes to foster a sense of community. Users can also share unique booking codes with friends and earning rewards in return. 

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Case Study

SportyBet Website Reskin

As SportyBet broadens its reach into new markets, the redesigned website strategically targets a niche desktop audience, adopting a trader-centric approach to elevate both usability and user engagement.

Payment Design for Fiat and Crypto Transactions across Brazil and Africa

Design payment transactions tailored to regional needs, leveraging data and user insights to streamline flows and ensure a seamless transaction experience. 

Projects Overview

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Projects Overview

Historical Showcase of UI Designs from Leading UK Companies

An Overview of user interface design across digital publishing, advertising, SEO products, and health-related platforms.

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Hi, I’m Emma, a creative and results-oriented Product Design Lead with expertise in user-centered design and cross-functional collaboration.

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